The site is live. Now what? The first 30 days
· 2 min read
A site does not bring customers by itself. What to do in the first month after launch — most of it free.
Launching the site is not the finish line; the real work starts there. Google needs time to get to know a new site, and nobody learns your address on their own. Here is the first month.
Week 1: become findable
- Register with Google Search Console. It is free. Add your site and submit your sitemap. This is where you see which searches you appear in.
- Add the address to your Google Business Profile.
- Put it in your social media bios.
- Add it to your WhatsApp business profile.
- Put it in your email signature. Twenty emails a day is 400 impressions a month.
Week 2: tell your existing customers
Before chasing new customers, tell the ones you have. Send a short message: our site is live, you can see our services and prices here.
This is the fastest-acting step and it costs nothing. Your first reviews and first traffic come from here.
Week 3: collect reviews
The ranking difference between 5 reviews and 40 is large. Ask satisfied customers. The most effective method is a short message containing the direct review link, sent immediately after the job.
Week 4: add your first content
The two most-read sections of your site will be your FAQ and your past work.
- Add the ten questions you answer most often, with their answers.
- Add your last five or six jobs with a photo and a short description.
Together they convince customers and explain to search engines what you actually do.
When to start advertising
After all of the above. Advertising a business whose site is not ready is carrying water in a leaking bucket: clicks arrive, nobody calls. Get the site and profile working first, then advertise.
Start with a small budget and a single service. Do not increase the budget until you can see which search produces phone calls.
What to measure
For the first month, one question is enough: how many people called or filled in the form? Visitor counts are interesting but they do not pay invoices. Ask every caller where they found you, and after a month you will know which channel works.